A cryptographic NFC tag on your helmet, another hidden in your frame. When anyone holds a phone near either, a page opens showing the information you chose to share — no app, no account, no subscription. Update it anytime from your phone; the chip itself proves the tag is genuine.
Wallets get lost. Phone screens lock. Names rub off Sharpie labels. Your gear needs a way to say who it belongs to and who to call — without depending on your phone, your memory, or the goodwill of a stranger guessing.
Someone spots your bike at a bike rack with a flat. They tap the tag on the frame and see it's yours — they message you, you pick it up before sundown.
Your touring partner finds your skis at the bottom of a chute. They tap the tag, see your name and number, and let you know.
Someone finds your bike at a flea market. They tap the tag and see it's reported stolen, with your contact info. The on-chip cryptography proves the tag is genuine — not a fake sticker.
Someone picks up your skis at the lodge. They tap the tag and see your name and phone number — they call you, you grab them at the bar.
DNA Rider tags use NXP NTAG 424 DNA chips — the same technology in electronic passports. Every tap is cryptographically unique. Every tag is impossible to clone.
Tags ship blank — nothing on the chip but its cryptographic keys. Stick one on your helmet, frame, skis, or pack, then tap it with your phone. The first tap is yours: claim the tag and it's bound to you.
Add up to 4 named contacts, plus anything else you want on the tag. Every field has a public/private switch — you decide exactly what a stranger sees and what stays locked to you. Update it anytime; the tag is never out of date.
Whoever finds your gear just holds their phone near the tag — no app, no signup. The chip signs every tap with a unique encrypted signature, the server proves it's genuine, and your public info appears in under a second.
Helmet & frame tags for road and mountain bikers
Helmet tags for resort and backcountry skiing
Helmet tags for park, pipe, and powder
Helmet & frame tags for street and track
Tag your personal or shared ride
Helmet tags for indoor and outdoor climbing
Rider helmet and tack identification
Construction, racing, skydiving — anywhere you wear one
When someone taps your tag, they see only the fields you marked public — no signup walls, no app downloads, no fumbling with locked phones. You authenticate with a passkey and see the rest.
ID bracelets are engraved once. Life changes — phone numbers, contacts, addresses. A cryptographic tag carries living data you edit from your phone.
A bracelet engraved last year can't show a new number or drop an old contact. DNA Rider updates in seconds, from your phone, any time.
Engraved bands fit about 140 characters. DNA Rider carries as much as you choose to share — multiple contacts, insurance details, anything in your profile.
Every tap is cryptographically signed by the chip itself — the same authentication standard as contactless payment cards. A counterfeit tag fails instantly. Engraved metal has no way to prove it's yours.
Wrist bands tear off in a crash. Shoe tags end up in a ditch. DNA Rider mounts on your helmet — the one piece of gear that's always on your head.
Whoever finds you just holds their phone near the tag. A webpage opens. That's it — works on any modern phone.
A second tag hidden in your frame means a stolen bike is hard to resell — a buyer or shop who taps it sees it's registered to you. No battery, no subscription.
| Engraved ID band | DNA Rider | |
|---|---|---|
| Update info after purchase | Reorder & re-engrave | Instant, from your phone |
| Amount of info | ~140 characters | As much as you choose |
| Control over what's visible | Everything engraved is public | Per-field public/private switches |
| Proof the tag is genuine | None | Cryptographic, on every tap |
| Mount point | Wrist / shoe | Helmet — stays with you |
| Ongoing cost for changes | New band | Free updates |
| Bike theft recovery | N/A | Hidden frame tag included |
No subscriptions. No monthly fees. Buy a tag, set it up, and it works forever.